icondaa.blogg.se - Make it stick heath

If we’re to succeed, the first step is to find the core of an idea.

It’s hard to make ideas stick in a noisy, unpredictable, chaotic environment.

“No plan survives contact with the enemy”.You can see that the Heath brothers walk the talk – they’ve tried to make these ideas stick as well. The book can be summed up with the acronym SUCCESS: use Simple, Unexpected, Concrete, Credible, Emotional, StorieS. Chip and Dan Heath are the best marketing professors around, and they’ve translated their academic research into something fun to read.

This is one of those classic pop psychology books (in a good way). You can make your message stick around longer by keeping it simple, unexpected, concrete, credible, emotional, and with stories.